Jonas Olsson, Susanna Nygren Barret, Karin Ahlin, Iva Babaja, Richard Grefé, Jenny Lindahl.

Panelists and speakers for ”Communicating value of design” at ArkDes are set

We are proud to present an afternoon with high class speakers and panel from different parts of the world at ArkDes June 5th. Among the panelists we se Rickard Grefé, ico-D, Susanna Nygren Barett, The Studio, Jonas Olsson, ArkDes and Karin Ahlin, Svenska Tecknare. The seminar is free of charge and open for everyone.

Don’t miss this opportunity to meet with the ico-D Board and discuss the vailue of design and other questions. The board ico-D is in Stockholm invited by The Swedish association of illustrators and graphic designers.

Richard Grefé, Secretary General of ico-D is a former ico-D Vice President, and the present-day Executive Director of AIGA, the largest and oldest professional association for design in the United States. AIGA represents 24,000 designers working across a variety of disciplines, ranging from type to book designers, to new media, experiential, and service designers. Under Ric’s direction, AIGA has become a leading advocate for the value of designing as a strategic way of thinking, forging a bridge between the business and civic interests of society.

Susanna Nygren Barrett is Creative Director and owner of the recently started Stockholm based design firm, The Studio. Previous experience includes 10 years of working as creative director and partner of BVD working with all aspects of design and branding. Susanna has lectured on design in various design schools and international design events, as well sat on the jury for the AIGA design awards 2009, Chairman of the Design Jury for Sweden’s Komm! Golden Egg Awards 2010, Chairman of the Design jury for Kolla! awards 2010.

Iva Babaja, president of Ico-D, is born in Zagreb, Croatia and studied at the Hochschule für Angewandte Kunst in Vienna. She has worked extensively as a photographer, art director and freelance designer for major advertising agencies, publishers and cultural institutions. Iva is the founder and president of the Association for Promotion of Visual Culture and Communications (VIZUM) and has worked extensively on the organisation and execution of ZGRAF and other international exhibitions and projects. She was previously ico-D Vice President and Secretary General.

Jonas Olsson is senior Producer at the Swedish Centre for Architecture and Design (ArkDes) who´s mission partly is to work for the architecture and design policy objectives that Parliament established to achieve. ArkDes role is also to be a motor in the work for a sustainable society where architecture and design issues play a central role.

Moderator is Jenny Lindahl, managing director of Svenska Tecknare.

The panel discussion will be about: How should the value of design be measured, quantified, explained, communicated and understood?
Most people would agree that design is important but do we agree on why? Can there be harm in justifying investments in design based mostly on return on investment? Is there a danger in promoting design as world savior, solution to poverty
and climate changes? Can artistic pretensions stand in the way of a professional representation?
This and other questions will be discussed with our international panel of experta.

The discussion will be held at after we´ve listened to: Iva Babaja, President ico-D presenting the ico-D board and the organisation, Karin Ahlin´s lecture ”Add design value by telling a story” (Karin Ahlin is chairman of Svenska Tecknare) and Richard Grefé´s lecture ”To communicate the value of design, an international perspective”.

Karin Ahlin is the newly elected chairman of Svenska Tecknare, the association of Swedish illustrators and graphic designers. She is known not only for her workshops, lectures, animations, films and children’s books, but also her training at schools and businesses in the art and importance of storytelling. She also teaches visual pedagogics at Konstfack and holds inspirational lectures for Svensk Form.

All talks and discussions will be in English

The program starts at 13.15 and ends at 17.00 when there is Mingle & Release of the latest issue of the magazine Tecknaren. The complete program is found here.


Go here for the entire program.

In collaboration with:

What is ico-D? ico-D is an International Association of organizations and institutions in the design field with the main focus in visual communication and graphic design. The 140 members are spread all over the world. ico-D formerly ICOGRADA. The ico-D board has members from 4 continents with a unique experience of both design practice and design education.



Lämna ett svar

E-postadressen publiceras inte. Obligatoriska fält är märkta *

Logga in

Om du inte har något konto kan du skapa ett här.

Skriv in koden du fått skickad till dig för att logga in.

← Avbryt

Kolla din inkorg!

Vi har skickat ett e-postmeddelande till dig med vidare instruktioner hur du återställer ditt lösenord.